Last week I wrote about ways to make people feel special; this week I want to take it to the next level.
When I was in eighth grade my father died from a heart attack four days before Christmas. He was 54 and I was 13. If I said it didn’t affect me the rest of my life I would be lying. Of course it did, both negatively and positively. At that point, I was “the man of the house.”
That summer my aunt and uncle took me on a trip to Williamsburg, Va., and eventually to the Outer Banks of N.C. The irony is that MK and I are taking all of our kids and grandkids on a similar trip this summer to the Outer Banks. Memories.
My uncle has since passed away, but my aunt is still living in the same house in Rockford, Ill.,as they did when I was growing up. She’s 82 now but I still think she’s 40. We were close when I was a kid and even closer today. It’s amazing how priorities change and relationships get better with age.
Not long ago she called and said my cousin had put some 8 mm videos on DVD and she was going to send a copy to me. Last Friday night I watched one. Videos of my parents, grandmother, and this fat kid, I explained to MK, was me when I was 14 years old were on it. I can’t begin to tell you what it meant to see my dad again. Fifty years later I got to see his face.
Little did any of us know, when we were being filmed by an 8 mm camera 50 years ago, someone would be viewing it one day. Then I thought about Facetime, with it I talk to my grandsons in Cleveland every week through its magic. They’re 5 and 6 now but they recognize and talk to us like they see us daily. Grandpa and Grammie are a part of their lives, even though we are more than one thousand miles away, it’s like we live in the same neighborhood.
I’m not sure who invented Facetime or Skype – but I’m sure they’ve brought families together more than anyone else.
Each week I do a “Two Minutes” video for my franchisees in North America where I share my thoughts for that week. Usually there’s nothing earth-shattering, just random thoughts I hope make my franchisees think about something different for the week. It might be about customer service or perhaps best practices in some areas. It doesn’t matter, it’s simply a way to connect.
Earlier today I went on Facebook and saw my daughter-in-law had a video of our 5 and 6 year- old grandson’s catch of fish for the day. It made me feel like I was there cheering them on.
What are you doing to create video memories? Are you just taping jobs your team did? What about what your family is doing? With today’s mobile phones you can create a lifetime of memories every day; it’s easy stuff that even I can do!
It comes down to finding a way to connect. Today, tomorrow or 50 years from now, who would’ve thought this could happen?