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Leadership Lessons – Thanksgiving and Giving Thanks

My daughter, Jae’s, birthday is this week – Thanksgiving week.

How can she be 43? I think I’m still 43! It seems like only yesterday she was born at 7 a.m. Thanksgiving morning. But that was 1973. Wow.

This time of year I’m grateful for so much. Including the opportunity to make business plans for next year.

Planning virtually every facet of a business for a year is not a quick task. With all of Dwyer Group’s companies, we have a two-stage process. Round one is an overview presented to senior executives – minus our CFO and CEO. Round two includes them.

At the end of the process, we all have a crystal-clear picture of what we need to accomplish next year – in every facet of our business.

How about you? How are your plans coming for 2017? Who will be helping you in your process? Who do you include outside of your day-to-day operation for true objectivity?

Most of us work in our business, don’t we?  We work in all the day-to-day projects. But, how many of us take the time to truly work on our business? The best way to start doing this is by putting together a budget for 2017, then reviewing it monthly throughout 2017 make sure we are on track.

It is much more than increasing top-line revenue. I’ve always said that one needs top-line revenue to get bottom-line results.

To do this, what kind of staffing do you need to add? How much more can you get out of your current staff? If they produce more for you next year how do you plan to reward them?

What about advertising? What is your pay-per-click budget? What about your search-engine optimization, or SEO, budget? Are you increasing or decreasing your Yellow Pages advertising? How many phone books do you need to advertise in for your marketplace, if any?

How do you increase your bottom line? Have you built a network of peers who can help you think through ideas?

When putting together a yearly budget, I’m reminded of Yoda, who said, “Do or do not.  There is no try.”

Leaders know this. They understand that putting together a yearly budget is mandatory – not just something nice to do. They also understand the importance of doing this long before the start of the new year.

Thanksgiving 2016. Again, we have so much to be thankful for. Happy Thanksgiving and Happy
Birthday, Jae!

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