Fran Social is the social media equivalent of Facebook for the franchising industry and part of the International Franchise Association. It is where members connect, share and engage with other people in the industry. Today there are more than 20,700 members of Fran Social.
What I enjoy about it is franchise leaders from IFA’s 10,000-plus franchise organizations discuss a variety of subjects. In about 30 seconds each morning I can determine if I want to read about the subject being discussed … or possibly even weigh in with some thoughts.
Franchising? Are you asking yourself, “So what does franchising have to do with me?” What I’ve learned in 33-plus years of involvement in franchising and nearly 15 years of involvement with the IFA is that small business is small business. It doesn’t matter if it is Glass Doctor, City Auto Glass, All Star Glass or Glass Pro. We are all in this together and, basically, provide the same services. Again, small business.
One of the frequent contributors to Fran Social is my friend, Paul Segreto. For more than 25 years Paul has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer. Today he is the CEO of Franchise Foundry.
Paul is the founder and host of the popular Internet radio show Franchise Today and interviewed me about the importance of “culture” in a company. Click here for that interview.
A recent question on Fran Social was about “Leadership.” The original question was “What is the single most important quality for a leader to have?” I enjoyed what Segreto said:
“When evaluating a franchise leader, I typically circle back to the three T’s—Truth, Trust & Transparency! Much a like a three-legged stool, when one leg is weak or breaks altogether, the stool falls over under its own weight. When added pressure enters the mix, it’s crushed. A franchise leader must, at all times be absolutely truthful, never cause reason for anyone to distrust him/her (actions often speak louder than words) and absolutely be fully transparent in communications and actions including in crises situations.”
Now eliminate the word “franchise” and read it again. It doesn’t change in meaning whatsoever, does it? Read it for a third time and replace the word “franchise” and insert “small business leader.” Now we are cooking with gas, aren’t we? This article applies to everyone reading this blog.
I like how Paul paints the picture by using the “three legs of a stool” analogy. We all know what happens if one breaks. We all know what it is like if one of the legs is half the length of the other two. For instance, if truth and transparency is important to a person, but trust is not, the stool is worthless. The same is true regardless of which of the three a leader doesn’t possess.
As we finish 2014 and look at our 2015 resolutions perhaps this short paragraph, describing leadership, should resonate with each of us. If I asked any of your employees to describe you with three words and your employee said you were “trustworthy, transparent and truthful” there is no doubt your employee would view you as a great leader.
That’s what it is all about, isn’t it? Not how we view ourselves but how our employees view us! That is what leadership is all about.
Thanks, Paul, for the words of wisdom.